Hard Working Pride

Business, organized labour, employee affinity groups and government departments and agencies also participate in the parade. They may have many motivations for participating: demonstrating support for our communities, soliciting our business, highlighting their employment practices, or defending our rights.

Pride at Work Canada


Ontario Federation of Labour


Service Employees International Union


United Steel Workers


Public Service Alliance of Canada


Toronto Community Housing threw the crowd some of the best swag of the parade: thousands of multi-coloured beaded necklaces!



Toronto Transit Commission


Toronto Fire Services were a big hit this year. Their truck had a water cannon that they would point to the sky, then they would turn it on. Delicious cool water would rain down on the spectators who had been baking in the sunshine for hours.

Serving with Pride, represents queer people serving with police forces. Toronto and area police forces were also participating officially in the parade.

Canada's military also participated in the parade.

Business often treats Pride as just another marketing opportunity. Sometimes I'm ok with that.

TD Canada Trust

Via Rail

Pizza Pizza

Budweiser, promoting one of their new products.

A tourism promotion from Spain.

Virgin Mobile